The NCAA is going to make $900 million off of the NCAA tournament this year. There is no question that this, not anything done by football, is the premier event in college sports. The money that comes in is almost incomprehensible as the entire United States focuses on basketball for the entire opening weekend. This is what pulls in the eyeballs. When things make money, you take care of the people who do them. That’s why Ryan Reynolds is rich enough to buy Wrexham AFC, why Bill Gates gives away more than we can imagine, and why LeBron James is a ubiquitous presence moving product.
The NCAA is trying to kill its own product
