Recent developments with the rights of athletes in college sports now allow student athletes at the University of Wyoming can now make money off of their “Name, Image, and Likeness” (NIL).
Since this new ruling, many companies have stepped in to advertise and promote through athletic standouts at universities across the nation.
1WYO is a non-profit NIL collective based out of Laramie that engages student athletes to partner with charities. “It’s a purpose driven NIL collective,” said Mitch Edwards, one of the members of the board of directors.
“To sum it up, we take donations from our fans and boosters who contribute to 1WYO, and we use that money to engage or pay student athletes for their name image and likeness,” he continued.