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Women’s basketball: Head coach fired after five lackluster seasons

In the business of college sports, only winning matters, and for Wisconsin women’s basketball head coach Bobbie Kelsey, winning games consistently proved to be too tall a task.

Wisconsin Athletic Director Barry Alvarez announced Friday that the school decided to fire Kelsey after her fifth season on the job and just two days after Wisconsin finished another disappointing season.

Kelsey, a former star player and assistant at Stanford, was 47-100 overall and 19-65 in the Big Ten and did not seem to have the program on an upward trajectory.

Coming into the season on the hot seat, Kelsey and the Badgers limped to a 7-22 record that saw the team lose 14 of the last 15 contests.