Big Ten Conference media rights deals continue to pay off for the University of Wisconsin athletic department and the school as a whole.
UW Athletics received more than $39.7 million in conference media contract revenue in the 2017-18 fiscal year, nearly double its take from the previous year.
New six-year Big Ten football and basketball deals with Fox, CBS and ESPN announced by commissioner Jim Delany in July 2017 went into effect in the most recent fiscal year. Combined, they totaled a reported $2.64 billion, according to SportsBusiness Journal.
Associate athletic director for business operations Mario Morris reported to the Athletic Board’s finance, facilities and operations committee last Wednesday that UW’s revenue from Big Ten media rights climbed from $20,432,139 in 2016-17 to $39,770,909 in 2017-18.