All 23 University of Wisconsin athletic teams will ditch adidas gear for Under Armour starting next year, Athletic Director Barry Alvarez announced in a news conference Friday afternoon.
The 10-year, $96 million deal will begin on July 1, 2016, the day after Wisconsin’s current contract with adidas expires.
Flanked at the podium by Under Armour CEO Kevin Plank and Senior Associate Athletic Director Justin Doherty, Alvarez said he had followed Under Armour a long time, calling it a “modern success story.”
“We think this will be a fantastic and long-term relationship that will benefit both the University of Wisconsin as well as Under Armour,” Alvarez said.