Starting on July 1, college athletes could begin to monetize their name, image and likeness (NIL) for commercial purposes. It has now been just over a week since this all took effect and it’s a good time to take a look back and see how Wisconsin athletes have benefitted from the new policy.
First things first, let’s see what UW’s NIL policy is for their athletes:
Student-athletes at the University may earn compensation for use of her or his name, image, and/or likeness for a commercial purpose when the student-athlete is not engaged in Official Team Activities.