A look how "Chains" changed the fortune of Wisconsin in its 2010 match-up against Iowa, and led to a Rose Bowl-clinching season.
It was called "Chains."
Wisconsin inserted the play into its game plan leading up to their Oct. 23 match-up against Iowa during the 2010 season. Scouting the Hawkeyes' game film, it revealed their punt coverage only rushed one or two defenders towards the punter and his personal protection, while the other nine turned their backs to block their assignments. It was a huge gap that could be exploited by the Badgers if the opportunity arose.