With revenues lagging behind expenses in projections for the 2018-19 budget, the University of Wisconsin Athletic Department wants to raise season ticket prices for two of its successful programs.
The UW Athletic Board's Finance, Facilities and Operations Committee on Wednesday approved a recommendation for price hikes in 2018 for football and volleyball.
If the full board approves the measure at its next meeting on Jan. 19, general public football tickets would climb $6 per game to $54, or $378 for a seven-home-game season. That's a 12.5 percent increase over prices that have been in place for the last three seasons.