The University of Wisconsin athletic department will have a new provider of sports drinks for the second time in as many years.
That appears to open the door for UW to have Gatorade branding on its sidelines this season and Pepsi drinks for sale at its concessions stands starting in 2018.
Minnesota-based Aspire Beverage Co. has closed just over a year after the company started a partnership with UW.
A UW spokesperson confirmed the end of the athletic department's dealings with Aspire but said teams had enough product still on hand to use until a new company is signed.