If a trend continues, the University of Wisconsin soon will be in the minority among Big Ten Conference schools in beer sales at athletic events.
Illinois and Indiana last month announced plans to sell beer in general seating areas at home games in some sports. They cited the desire to improve the stadium experience for fans — and bring more people into the seats — and claimed that venues where alcohol is available for purchase have fewer issues related to drunkenness.
At UW, Chancellor Rebecca Blank holds the keys to the beer fridge for Badgers sporting events, and it doesn't seem like she's unlocking it any time soon.