On July 2, Badgers football player Madison Cone tweeted a letter, signed by current and former UW-Madison student-athletes, asking to use the crest logo with the traditional white "W" changed to black. Cone clarified that the group was asking for a patch or sticker on uniforms, not to change the "Motion W" logo.
The letter was addressed to UW-Madison Chancellor Rebecca Blank, athletic director Barry Alvarez and Chief Diversity Officer Patrick Sims.
The group of athletes wrote that using a black "W" in the crest would be "the ultimate show of solidarity and inclusion with the University's Black and underrepresented communities.