Before today’s sermon, let me remind you about the story of Shannon Woolsey, a cheerleader from Houston who went to Navarro College in Corsicana and by sheer dumb luck ended up on a Netflix series last year called Cheer. By the time the show had run its course, Woolsey had accumulated more than 250,000 Instagram followers. Now she earns up to $5,000 each time she posts about Reebok, one of several companies paying for her pitch.
Woolsey, who went on to cheer at Texas Tech, didn’t violate any NCAA rules by taking money for a very simple reason: the NCAA doesn’t govern cheerleading, which apparently is a booming industry.