True North corrects blunder, but fans might not forget

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Opinion

Mark Chipman's "they work when we work," comment didn't come across as sympathetic to those on the lowest rungs of the organizational ladder. (Mikaela MacKenzie / Winnipeg Free Press files)No, it's never too late to do the right thing, but you wonder if the damage done by True North Sports and Entertainment's tone-deaf decision to hang its lowest-paid workers out to dry over the coronavirus shutdown will come back to bite the company.

If so, True North has nobody to blame but True North for socially distancing itself from a loyal fan base that pays the freight and even religiously chants its name during every rendition of O Canada at Bell MTS Place and…