Advertisement
Opinion
No, it's never too late to do the right thing, but you wonder if the damage done by True North Sports and Entertainment's tone-deaf decision to hang its lowest-paid workers out to dry over the coronavirus shutdown will come back to bite the company.
If so, True North has nobody to blame but True North for socially distancing itself from a loyal fan base that pays the freight and even religiously chants its name during every rendition of O Canada at Bell MTS Place and beyond.