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Sales pitch to hockey players a lot easier, says Jets GM

There are some potentially mammoth holes on his roster and some major challenges in filling them.

But Winnipeg Jets GM Kevin Cheveldayoff believes his sales pitch — both to his own pending unrestricted free agents and those that will hit the market this summer — now has a lot more meat on the bone.

Ultimately, it’s always about the dollars a GM piles up in front of a player and his agent that is pivotal in sealing a deal, but now Cheveldayoff has some proof the blueprint is working here in the National Hockey League’s smallest market.