WICHITA, Kan. – Wichita State Athletics has announced a marketing campaign for the 2023-24 athletic season focused on providing Shocker fans a sense of ownership, belonging and pride within the program.
The purpose of the "Your House on the Prairie" campaign is to connect deeply with Shocker fans by giving them ownership over their Shocker fan experience and providing them a place that feels like home. This campaign was collaboratively designed as a result of direct feedback from our fan base paired with innovative fan experience practices throughout the sports entertainment industry.
"Over the last 12 months, our staff has conducted numerous listening sessions and a comprehensive fan survey with our supporters," WSU Director of Athletics Kevin Saal said.