PHILADELPHIA (August 4, 2021) – Playfly Sports, the sports marketing and media company driving digitally-based solutions, today announced a new 10-year agreement with Wichita State University. The multimedia rights partnership will commence at the start of the 2021-22 athletics year and will span management of all key athletics touchpoints, including both traditional and non-traditional assets.
The partnership with Wichita State dates back to 2013 when then-CBS Collegiate Sports Properties, proceeded by OUTFRONT, first obtained the multimedia rights for Athletics.
"We are thrilled to be continuing and building our relationship with Wichita State and the Shockers community," said David Johnston, President of Playfly Sports Properties.