Every NCAA athlete will be able to profit off their name, image, and likeness starting on Thursday.
The NCAA’s board of directors decided Wednesday to approve a new policy that will allow athletes to profit off of endorsements and other avenues.
“This is an important day for college athletes since they all are now able to take advantage of name, image and likeness opportunities,” NCAA president Mark Emmert said in a statement. “With the variety of state laws adopted across the country, we will continue to work with Congress to develop a solution that will provide clarity on a national level.