California Gov. Gavin Newsom signed the controversial “Fair Pay to Play” act, giving college athletes the opportunity to get paid based off their name and likeness.
The bill does not allow athletes to be paid by the university directly with a salary. Endorsement deals that go against the school’s branding is also prohibited. The bill is slated to go into effect in 2023.
The signing was announced and published to social media on Monday on a segment from NBA superstar Lebron James’ show “The Shop.” James tweeted the video, saying that the bill will “change the lives” of athletes that “deserve it.