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American promotes itself as ‘Power 6’ conference with strategic plan

American Athletic Conference schools want to be associated with Georgia, Texas and Michigan, not Georgia Southern, Texas State and Eastern Michigan.

So on Monday, the American Athletic Conference continued to push its membership in the “Power 6” world of college athletics on Monday.

While it’s an ambitious goal, it’s all PR until some sort of media company pays up. The Power 6 campaign is directed at potential media deals with the American’s current TV contracts set to expire in 2020.

The conference released a 19-page strategic plan titled “American Pow6r.” Power 5 is the popular name for the most prominent conferences — ACC, SEC, Big 12, Big 10 and Pac-12.