KALAMAZOO, Mich. - Western Michigan University is excited to announce ONWARD, a comprehensive Name, Image, and Likeness program that will provide WMU student-athletes with technology, education and resources to succeed in the NIL era. ONWARD will create opportunities for student-athletes to work towards their goals in their lives and careers, and Western Michigan University is thrilled to support them in this endeavor. Through ONWARD, defined by moving forward or toward a point lying ahead, WMU Athletics will assist its student-athletes in moving forward in the Name, Image, and Likeness space and support student-athletes as they build their personal brand and maximize their NIL opportunities.