KALAMAZOO, Mich. – Western Michigan University Athletics is excited to announce a new multi-year partnership with West Side Beer Distributing, Michigan's Premier Beverage Distributor. This agreement, secured by Bronco Sports Partners in collaboration with Van Wagner, names West Side Beer Distributing as the exclusive marketing partner for domestic and import beers, as well as seltzers and malt beverages at WMU athletic events.
"We are excited to have this new partnership opportunity with West Side Beer Distributing as the exclusive marketing partner for a wide variety of beverage options," said Vice President/Director of Athletics Dan Bartholomae. "Their presence in Southwest Michigan will provide new visibility for our brand and enhance our fan experience.