KALAMAZOO, Mich.: — As the landscape of college athletics continues to evolve, Western Michigan University (WMU) Athletics is proud to announce the Broncos Will Reign Collective as the official NIL collective of Bronco Athletics through a strategic sponsorship agreement with Van Wagner's Bronco Sports Partners, WMU's multimedia rights holder.
Supporting the Broncos Will Reign Collective has never been more vital in the rapidly changing landscape of college athletics. Through its sponsorship with Bronco Sports Partners, the collective will enjoy extensive visibility across WMU's official platforms, offering valuable opportunities to engage with the Bronco community and showcase its impact.