KALAMAZOO, Mich.: Western Michigan Athletics is excited to announce the launch of its Official NIL Store powered by Rally House. As part of the official online store, the NIL store offers Bronco fans a unique opportunity to support their favorite student-athletes directly through the purchase of officially licensed merchandise.
Currently, over 140 student-athletes are participating in the NIL Store, which features personalized collections for each athlete. Fans can find t-shirts, crewnecks, and hoodies adorned with the athletes' names and jersey numbers. Every purchase made in the NIL Store benefits the student-athletes, providing them with earnings that enhance their collegiate experience.