KALAMAZOO, Mich. – Western Michigan University (WMU), in collaboration with Altius Sports Partners (ASP), announces the appointment of Mike Parrish as the first in-house Name, Image, and Likeness (NIL) General Manager. Parrish is an experienced administrator with fifteen years in collegiate athletics, adept at managing stakeholder relationships and overseeing multi-million-dollar budgets and staff. Previously, he managed non-coaching activities for WMU football, including budgeting, recruiting, academics, special projects, and day-to-day operations. He also served as the Broncos' liaison to the NFL, WMU administrative units, and athletics.
In his new role, Parrish will lead NIL initiatives, focusing on creating commercial opportunities for Bronco student-athletes, supported by ASP's team of industry-leading experts.