KALAMAZOO, MI – Western Michigan University (WMU) and Western Michigan Athletics are excited to announce the appointment of Gina Gonzales as the new Senior Associate Athletic Director for Advancement & Engagement. In this role, Gonzales will be responsible for planning and managing development-focused programs to increase philanthropic support for the athletic department. She will oversee annual giving, priority seating, sport-specific giving, and major gifts.
Gonzales brings a wealth of experience and a proven track record in athletic administration and fundraising to WMU and the athletic department. Most recently, she served as the Associate Athletic Director for Resource Development at Baylor University, where she played a pivotal role in achieving the two highest fundraising years in Baylor Athletics' history and increased annual cash donations by over 45%.