Western Kentucky athletics got a big boost in branding and appearance on Tuesday when the school announced a new five-year deal with Nike as its official apparel provider beginning July 1.
The financial terms of the deal have yet to be released, and the company will suit all 16 WKU sports programs.
“All of our sport programs and student-athletes will benefit from the relationship with Nike,” athletic director Todd Stewart said. “We are very excited to partner with the leading and most recognizable brand in athletics.”
The announcement comes less than a day after WKU and Russell Athletic mutually discontinued their exclusive on-field sponsorship agreement, which will take effect on June 30.