It's gotten to the point where Western Kentucky's Justin Johnson is surprised when he doesn't face a double-team.
"Very seldom does that happen," he said. "When you catch it one-on-one and don't see anyone coming, it lights you up a little bit."
The sophomore forward has been asked to play like much more than a sophomore this season.
As one of just four players returning from last season, Johnson put a lot of expectations on his shoulders.
He's averaged a team-best 15.4 points and 7.6 rebounds, but with that production has come some heavy attention from opponents.