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Study: WKU athletics generates $44 million in total media value in 2023-24

Big Red arrives at Gainbridge Fieldhouse in Indianapolis, Ind., for the Hilltoppers’ game against Marquette in the first round of the NCAA tournament on Friday, March 22, 2024. The No. 15 seed Hilltoppers lost 87-69 to the No. 2 seed Marquette Golden Eagles, ending their season 22-12 in Steve Lutz’s first year as head coach. (Grace Ramey/grace.ramey@bgdailynews.com)