MORGANTOWN, W.Va. — In the ever-changing landscape of intercollegiate athletics, student-athletes could soon have the opportunity to capitalize financially from their name, image and likeness. College athletes stand to benefit greatly and now more than ever, they have the opportunity to build their profiles beyond the teams that they play for.
WVU head coach Neal Brown announced Thursday that his team is partnering with brand marketing consultant and author Jeremy Darlow on what is being dubbed the ‘5th-Quarter Program’. It is designed to assist players in character, leadership and career development and social responsibility.
“Our football players will be learning how to build their own brand from a person who wrote the book on the subject and is an individual who has worked with some of the biggest names in sports and entertainment,” Brown said.