As with years past, WVU is sponsoring special color coded games for the fans to participate in to color the stands specific colors and patterns again. The "Gold Rush" and "Stripe The Stadium" promotions of several years have been joined by the "True Blue" promotion that began in 2014 against TCU.
The 2017 Gold Rush game has been designated for the East Carolina game on September 9. Fans are encouraged to wear as much gold as possible. You can’t go wrong with a gold West By God Virginia shirt. Just saying.
The Big 12 home opener against Texas Tech on October 17 has been designated as this year's "Stripe The Stadium.