AT&T Sports Networks has announced that the company’s regional sports network brand – ROOT SPORTS® – will be rebranded as AT&T SportsNetSM in the Pittsburgh, Rocky Mountain and Southwest regions.
The new AT&T SportsNetSM brand will continue the same passionate, local sports coverage while reflecting a new legacy of growth under the AT&T brand.
“We have always brought an authentic and personal level of coverage to all of our teams, because as fans, we also know the history and feel the rivalries,” said Bill Roberts, head of content for AT&T Sports Networks.