MORGANTOWN, W.Va. — As part of Neal Brown’s continued effort to develop his student-athletes beyond the football field, WVU announced a partnership with brand marketing consultant and author Jeremy Darlow last week.
Darlow is the former director of marketing for Adidas football and baseball. He has also written a pair of best-selling books, ‘Brands Win Championships’ and ‘Athletes are Brands Too’.
“When I was in college, I was one of the few that at twenty-one years old knew where I wanted to be,” Darlow said. “I knew I wanted to be the head of brand marketing for football at Nike or Adidas and literally built a plan at twenty-one years old to get that.