On Monday morning, October 28, 2024, the West Virginia Mountaineers were greeted with three billboards placed in strategic locations declaring one simple phrase “FIRE NEAL BROWN”. The erection of the billboards comes on the heels of a 31-26 win against the Arizona Wildcats and just months after Fox’s Big Noon Kickoff was in town for the Penn State game. How we got from the biggest hype train in the offseason to billboards is a fascinating journey.
I went to bed early. I woke up to text messages with these in them. It appears the plane was grounded, but three billboards will be running this ad for the next month.