CHARLESTON, W.Va. — Pitt, that longtime West Virginia rival, is in a fight with its former college sports marketing partner.
The University of Pittsburgh ended its license agreement with IMG College on June 30. The university then filed a federal lawsuit on July 15 against IMG College, contending the company didn’t make payment on $3.6 million in final obligations.
The dispute is of interest not only because of Pitt’s proximity but also because of IMG College’s influence on college sports.
Both West Virginia University and Marshall University partner with IMG College.