German financial firm Allianz have held talks over a mega-money naming rights deal for West Ham’s London Stadium home.
Allianz, who have strong connections with Bayern Munich and Juventus, have a serious interest in securing a sponsorship deal for the London Stadium with initial talks understood to be underway.
Stage Front - a US ticketing firm - are also interested in sponsoring the 60,000-capacity ground but Allianz’s overtures are understood to be the strongest at the stage.
In 2017, Vodafone shelved plans to buy the London Stadium’s naming rights in a deal worth £20million over six years.