Back to the West Ham United Newsfeed

West Ham hold talks with German financial firm Allianz and US ticketing firm Stage Front over lucrative naming rights deal for London Stadium

German financial firm Allianz have held talks over a mega-money naming rights deal for West Ham’s London Stadium home.

Allianz, who have strong connections with Bayern Munich and Juventus, have a serious interest in securing a sponsorship deal for the London Stadium with initial talks understood to be underway.

Stage Front - a US ticketing firm - are also interested in sponsoring the 60,000-capacity ground but Allianz’s overtures are understood to be the strongest at the stage.

In 2017, Vodafone shelved plans to buy the London Stadium’s naming rights in a deal worth £20million over six years.