Mystified David Moyes believes West Ham were robbed of a vital win because referee Robert Madley changed his mind.
Callum Wilson's added time equaliser for Bournemouth was disallowed for offside then awarded after Madley and assistant Simon Long held a long conversation.
Long's flag had been raised almost immediately as Nathan Ake's header went into the net via Wilson's head then shoulder.
And Moyes said: 'If he raises its flag what would it be for?