The new series of the Apprentice kicks off next month as 18 eager candidates compete for Lord Alan Sugar's investments - alongside his advisors Baroness Karren Brady and Tim Campbell MBE.
And with the 18th series in sights, Karrren has revealed how being 'disrespectful' in the boardroom can be a guaranteed way of getting fired rather quickly.
Speaking ahead of the show's launch, the business woman told OK! Magazine that tone can make all the difference when working in a professional environment.
She explained: 'Like anything in life, if you don't stand up for yourself, no one will stand up for you.