Fans of several of the UK's biggest sides have been forced to confront the brutal reality laid bare by an AI generation of their club's stereotypical supporter.
On matchdays, the terraces are filled with chants aiming crushing jibes at rivals and insults mocking economic and even physical characteristics of their foes. It's all fair game in the heat of the battle.
But those barbs cut even deeper when the source is a savage unemotional supercomputer, that has condensed the most clichéd traits of your fanbase into the image of a single person. None are safe.