Take your pick, because you can start the Coventry City story anywhere you want.
Perhaps on the day they slid out of the Premier League in 2001 ending 34 unbroken years in English football's top flight as one defiant fan held a sign promising, 'we'll be back'.
Or the slump into the fourth tier having failed to deliver a top-six finish for almost half a century, or the homeless years, seasons spent lodging at Northampton Town or Birmingham City to a backdrop of angry protest.
Or as recently as last October, when another season groaned into life with no wins in seven games, a pitch not fit for purpose, untreated in preseason and destroyed by the Commonwealth Games rugby sevens, a suspended points penalty, a transfer embargo and landlords, the owners of Wasps rugby, about to go bust.