Ben Peppi is head of sports services at Barn Door, an online platform that facilitates commercial partnerships between athletes and businesses. Peppi has overseen deals involving Anthony Joshua and West Ham striker Michail Antonio, as well as many Premier League teams, Premiership Rugby sides and national governing bodies, He is regarded as one of the leading commercial and marketing experts in sport.
The impact of Russia’s invasion of Ukraine will have a powerful, far-reaching and long-term impact on how fans, athletes, clubs and organisations view commercial deals, writes Ben Peppi.