The owners of the London Stadium are set to ignore interest from betting firms when they formally begin their search for a naming rights buyer at the start of the Premier League season.
West Ham are already sponsored by Betway and the London Legacy Development Corporation do not want to cause conflict by getting into bed with a rival bookmaker.
It also follows the lead of the Football Association, who terminated their £4million-a-year contract with Ladbrokes amid controversy over the amount of gambling advertising in the game.
The LLDC are aiming to cash in on their summer of showcasing West Ham's home through concerts and the athletics stage.