The biggest load of old nonsense in sport is the endlessly-repeated, smart-alec quote: 'Winning isn't everything. It's the only thing.'
Well, OK. It is every 43 years.
But as magical and joyful as West Ham United's triumph in the Europa Conference League feels today, nobody follows the Irons for the glory, do they? Nobody is on a mission to see the team dominate football. No one with any sense really expects there to be any more trophies on the way soon. One piece of silverware comes along every couple of generations or so. As it did after Jarrod Bowen's barn-storming winning goal against Fiorentina in Prague on Wednesday night.