Javier Hernandez has told manager David Moyes he is not content as a supersub and wants to be a regular starter for West Ham.
Hernandez emerged from the bench to score a crucial equaliser in the 1-1 draw at Chelsea on Sunday.
It was the Mexican's eighth goal of the season but manager Moyes has often employed Marko Arnautovic as a lone frontman with Hernandez as firepower from the bench.
Hernandez said: 'I am looking to play 90 minutes every game.