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Investment firm who had £400m bid to take over West Ham rejected urge their owners to sell up for the sake of the fans as they insist they CAN turn the Hammers into regular top-six contenders - and won't give up trying to buy the club

The investment firm who bid more than £400million to buy West Ham have told the club’s owners they must consider selling up for the sake of the fans.

Sportsmail revealed last month that UK-based group PAI Capital had seen their takeover bid rejected by West Ham majority shareholder David Sullivan.

Sullivan claimed PAI had failed to provide proof of funds, but PAI refute this and remain determined to strike a deal.

PAI Captial have urged co-owners David Gold (L) and David Sullivan (R) to sell West Ham

PAI managing partner Nasib Piriyev claims Sullivan owes it to West Ham’s fanbase to sell his controlling stake in the club.