When David Moyes was an emerging manager at Preston in the 1990s, he thrived off some basic but unshakeable principles.
They included hard work, supreme fitness — double training sessions were common — an emphasis on effective set-pieces and old-school values such as immaculate timekeeping. He also persuaded the club to buy good players.
If that sounds familiar then it should, for all this and more forms the foundation of what Moyes is now doing at West Ham.
In the Premier League, West Ham are the emerging force.