Karren Brady has undergone a £3,500 'invisible facelift' in a bid to eliminate her 'dreaded jowls'.
Baroness Brady, 55, who is the vice chairman of West Ham United and adviser to Lord Sugar on BBC's The Apprentice, visited Dr Rita Rakus at her Knightsbridge-based clinic for ENDLOFTX.
The non-invasive process uses a laser-emitting wire to tighten the skin - promising collagen regeneration with a 95 per cent success rate in skin tightening, according to the clinic.
The television personality wanted to expel her 'dreaded jowls' and address the lower part of her face, which had started to 'drag'.