David Moyes hopes Jarrod Bowen can save West Ham millions by becoming their star striker for the rest of the season.
Bowen is set to lead the line against Freiburg at the London Stadium on Thursday evening, with West Ham needing a win or a draw to finish top of their Europa League group.
Defeat would send the Hammers into a two-legged play-off for a place in the knockout stages.
Moyes said: ‘It’s been so difficult for lots of clubs to go and buy centre forwards at the right price, ones who can come in and make an impact immediately.