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Alexis Sanchez was one of many signings to get a quirky unveiling on social media... here are six of the best from the January transfer window

It's the latest footballing fad and a trend that's splitting opinion of fans worldwide but clubs just can't seem to help themselves.

The social media transfer unveiling has become something of a competition - who can create the most novel, funniest, most engaging way of doing what a simple press release used to.

Here, Sportsmail looks at some of the very best to have been churned out during the January transfer window.

Alexis Sanchez was one of a number of players to get a quirky unveiling on social media
Alexis Sanchez was one of a number of players to get a quirky unveiling on social media

Alexis Sanchez (Man United)

We had to start with this one.