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West Brom facing three-way takeover battle with owner Lai Guochuan desperate to sell amid growing fears of Premier League relegation

West Brom are engulfed in a three-way takeover battle as owner Lai Guochuan stands eager to sell before the end of the season amid growing fears of relegation.

American-based businessman Mark Campbell, who held talks about buying Sunderland two years ago, is understood to be fronting one of the consortiums with West Brom hoping to have identified a preferred bidder by next week.

Guochuan is desperate to sell, but has yet to receive an offer that meets his £200million valuation and may struggle to recoup the £175m he paid for 88 per cent of West Brom’s shares five years ago.